Land Of The Young, Rich & Healthy – Welcome To Youngistan
A new Pepsi ad has coined the phrase ‘Youngistan’ by combining Young & Hindustan. The actor in the ad claims to be an alien from the planet Youngistan. However is Youngistan really a planet in outer space or is India and Youngistan one and the same? I say this as I can’t help but note that India is being totally customized for the young, rich and the healthy. I certainly don’t have anything against the Youngistanization of society. The young definitely should enjoy the prosperity and the growing disposable incomes of new India, but not by steadily ignoring other segments of society.
